Putting bands in the spotlight
Humans & Other Animals is a boutique digital and direct-to-fan marketing agency for the music industry run by Rich Hearn. Rich wanted copywriting and PR support for some of the artists he works with to boost campaigns around single and EP releases.
I wrote press releases and biographies for artists, and other content like Q&As and long-form features, that could be used by online music sites. Interviewing the artists and uncovering compelling stories and angles was a crucial part of this work.
There is so much competition for attention from music writers and sites. Standing out is vital.
“Jamie has helped me on everything from writing and editing artists’ biographies and press releases to full music PR campaigns securing media coverage, reviews and features. He’s a great guy to work with and I look forward to future projects”
– Rich Hearn, Humans & Other Animals