A press campaign with SPIRIT

At the start of the first pandemic lockdown in March 2020, Staffordshire’s Lymestone Brewery had a problem. A thousand pints of its award-winning Stone the Crows beer was in danger of being poured down the drain as pubs across the land were ordered to close.

A partnership with The Beer Barrel Distillery Company saved the day and saw Lymestone produce its first ever beer spirit.

I wrote a press release that was picked up by national, regional and trade publications and that helped the brewery to promote the novel ways it was adapting its business to pandemic life.

“Jamie’s delivered fantastic PR results for us. He just seems to know what will make a good story that editors will be interested in.”
– Viv Bradford, Lymestone Brewery director